PENGARUH EMPLOYER BRAND EXPERIENCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR
STUDI KASUS PADA INDUSTRI PERBANKAN INDONESIA
Abstract
Peran sumber daya manusia sangat diperlukan dalam membangun reputasi yang baik agar mendapatkan dukungan penuh dari karyawannya yang loyal dan berdedikasi berusaha untuk dapat memberikan kontribusi yang optimal untuk dapat memberikan hasil yang terbaik bagi perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh employer brand experience terhadap organizational citizenship behavior yang dimediasi oleh person organization fit, employee engagement dan organization commitment pada industri perbankan Indonesia. Penelitian ini menggunakan penelitian kuantitatif dengan Teknik sampling menggunakan simple random sampling dan jumlah sampel yang digunakan adalah 330 pegawai perbankan di Jakarta. Teknik analisis data menggunakan metode analisis SEM-PLS. Hasil penelitian menunjukkan bahwa employer brand experience memengaruhi person-organization fit, employer brand experience dan person-organization fit memengaruhi employee engagement, employee engagement memengaruhi organization commitment, employee engagement dan organization commitment memengaruhi organizational citizenship behavior, dan employer brand experience berpengaruh pada organizational citizenship behaavior dan dimediasi oleh employee engagement. Sementara itu, employer brand experience tidak berpengaruh terhadap organizational citizenship behavior.
References
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Schaufeli, W.B., & Salanova, M. (2007). “Efficacy or Inefficacy, That’s The Question: Burnout and Work Engagement, and Their Relationships with Efficacy Beliefs”. Anxiety, Stress, and Coping, 20(2), 177-196.
Shuck, B., & Wollard, K. (2010). “Employee Engagement and HRD: A Seminal Review of The Foundations”. Human Resource Development Review, 9(1), 89-110.
Silverthorne, C. (2004). “The Impact of Organizational Culture and Person-Organization Fit on Organizational Commitment and Job Satisfaction in Taiwan”. Leadership & Organization Development Journal, 25(7), 592-599.
Sugiyono. (2014). Metode Penelitian Manajemen. Bandung: Alfabeta.
Suparta, Jannanda, P., Supartha, W. G., & Utama, W. M. (2013). “Pengaruh Moral Karyawan dan Organization Commitment terhadap Organizational Citizenship Behavior dan Kinerja Individual Karyawan (Studi Kasus di Rama Beach Resort & Villas)”. E-journal Ekonomi dan Bisnis Universitas Udayana, 2(11), 85-92
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Van Vianen, A. E. M. (2000). “Person-Organization Fit: The Match Between Newcomers’ and Recruiters’ Preferences for Organizational Culture”. Personnel Psychology, 53 (Spring), 113-149.
Verquer, M. L., Beehr, T. A., & Wagner, S. H. (2003). “A Meta-Analysis of Relations Between Person–Organization Fit and Work Attitudes”. Journal of Vocational Behaviour, 63(3): 473-48.
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Backhaus, K., & Tikoo, S. (2004). “Conceptualizing and Researching Employer Branding”. Career Development International, 9(5), 501-517.
Burawat, P. (2015). “The Relationships Among Perceived Employer Branding, Employee Engagement and Employee Expectation in Service Industry”. International Business Management, 9(4), 554–59. https://doi.org/ 10.3923/ ibm.2015.554.559.
Cable, D.M., & Judge, T.A. (1996). “Person–Organization Fit, Job Choice Decisions, and Organizational Entry”. Organizational Behavior and Human Decision Processes, 67(3), 294-311.
Cendani, C., & Tjahnaningsih, E. (2015). “Pengaruh Employee Engagement dan Modal Sosial terhadap Kinerja Karyawan dengan OCB (Organizational Citizenship Behaviour) Sebagai Mediasi (Studi pada Bank Jateng Kantor Pusat)”. Media Ekonomi Dan Manajemen, 30(2), 149–160.
Chawla, P. (2020). “Impact of Employer Branding on Employee Engagement in Business Process Outsourcing (BPO) Sector in India: Mediating Effect of Person-Organization Fit”. Industrial and Commercial Training, I(1), 35-49.
Gupta, S., Bhasin, J., & Musthaq, S. (2021). “Employer Brand Experience and Organizational Citizenship Behavior: Mediating Role of Employee Engagement”. Asian Pacific Journal of Business Administration, 13(3), 357-382.
Hanaysha, J. (2016). “Testing The Effects of Employee Engagement, Work Environment, and Organizational Learning on Organizational Commitment”. Procedia - Social and
Behavioral Sciences, 229, 289–297. https://doi .org/10.1016/j.sbspro.2016.07.139.
Hughes, J., & Rog, E. (2008). “Talent Management: A Strategy for Improving Employee Recruitment, Retention and Engagement Within Hospitality Organizations”. International Journal of Contemporary Hospitality Management, 20(7), 743-757.
IBM. (2016). The Employee Experience Index. (Whitepaper). New York. available at: https://www.ibm.com/downloads/cas/JDMXPMBM.
Jogiyanto H. M., & Abdillah W. (2009). Konsep dan Aplikasi PLS (Partial Least Square) untuk Penelitian Empiris. Yogyakarta: Badan Penerbit Fakultas Ekonomi dan Bisnis UGM.
Kahn, W. (1990). “Psychological Conditions of Personal Engagement and Disengagement at Work”. Academy of Management Journal, 33(4), 692-724.
Kartika, J., & Muchsniati, E. S. (2015). “Analisis Faktor – Faktor yang Mempengaruhi Organizational Citizenship Behavior pada Karyawan BPR di Batam”. Jurnal Manajemen, 14(2), 245–270.
Kristof, A. (1996). “Person-Organization Fit: An Integrative Review of Its Conceptualizations, Measurement, and Implications”. Personnel Psychology, 49(1), 1-49.
Latan, H., & Ghozali, I. (2012). Partial Least Square: Konsep, Teknik dan Aplikasi SmartPLS 2.0. Semarang: Badan Penerbit Universitas Diponegoro.
Meyer, J., & Allen, N. (1991). “A Three-Component Conceptualization of Organizational Commitment”. Human Resource Management Review, 1(1), 61-89.
Minchington, B., and Morris, L.G. (2015). “In Employer Branding, Experience is Everything”. (Global Trends Whitepaper Series). Employer Brand International. available at: https://app.box.com/s/q0jgzd7o0e8yoq0wgwwggqkpke9mu7lb.
Mowday, R., Steers, R., & Porter, L. (1979). “The Measurement of Organizational Commitment”. Journal of Vocational Behavior, 14(2), 224-247.
Organ, D.W. (2018). “Organizational Citizenship Behavior: Recent Trends and Developments”. Annual Review of Organizational Psychology and Organizational Behavior, 5(1): 295-306.
Park, H., Monnot, M., Jacob, A., & Wagner, S. (2011). “Moderators of the Relationship Between Person-Job fit and Subjective Well-Being Among Asian Employees”. International Journal of Stress Management, 18(1), 67.
Plaskoff, J. (2017). “Employee Experience: The New Human Resource Management Approach”. Strategic HR Review, 16(3), 136-141.
Porter. L. W., Steers, R. M., Mowday, R. T., & Boulian, P. V. (1974). “Organizational Commitment, Job Satisfaction, and Turnover Among Psyatric Tehnicians”. Journal of Applied Psychology, 59, 603-609.
Rehan, Muhammad, & Islam, T. (2013). “Relationship Between Organizational Commitment and Citizenship Behavior”. World Journal of Management and Behavior Studies, 1(1), 24-32.
Robinson, D., Perryman, S., & Hayday, S. (2004). The Drivers of Employee Engagement. Brighton: Report-Institute for Employment Studies.
Saks, A., & Gruman, J. (2014). “What Do We Really Know About Employee Engagement?”. Human Resource Development Quarterly, 25(2), 155-82.
Sasongko, F, R. (2018). “Pengaruh PO-Fit dan Nilai Organisasi, Kepercayaan Diri terhadap Organizational Citizenship Behavior (OCB) Pegawai yang Berimplikasi pada Kinerja Pegawai”.
Schaufeli, W.B., & Salanova, M. (2007). “Efficacy or Inefficacy, That’s The Question: Burnout and Work Engagement, and Their Relationships with Efficacy Beliefs”. Anxiety, Stress, and Coping, 20(2), 177-196.
Shuck, B., & Wollard, K. (2010). “Employee Engagement and HRD: A Seminal Review of The Foundations”. Human Resource Development Review, 9(1), 89-110.
Silverthorne, C. (2004). “The Impact of Organizational Culture and Person-Organization Fit on Organizational Commitment and Job Satisfaction in Taiwan”. Leadership & Organization Development Journal, 25(7), 592-599.
Sugiyono. (2014). Metode Penelitian Manajemen. Bandung: Alfabeta.
Suparta, Jannanda, P., Supartha, W. G., & Utama, W. M. (2013). “Pengaruh Moral Karyawan dan Organization Commitment terhadap Organizational Citizenship Behavior dan Kinerja Individual Karyawan (Studi Kasus di Rama Beach Resort & Villas)”. E-journal Ekonomi dan Bisnis Universitas Udayana, 2(11), 85-92
Untung, & Budi, H. (2012). Corporate Social Responsibility. Jakarta: Sinar Grafika.
Van Vianen, A. E. M. (2000). “Person-Organization Fit: The Match Between Newcomers’ and Recruiters’ Preferences for Organizational Culture”. Personnel Psychology, 53 (Spring), 113-149.
Verquer, M. L., Beehr, T. A., & Wagner, S. H. (2003). “A Meta-Analysis of Relations Between Person–Organization Fit and Work Attitudes”. Journal of Vocational Behaviour, 63(3): 473-48.
Zulkarnaen, W., Fitriani, I., & Yuningsih, N. (2020). Pengembangan Supply Chain Management Dalam Pengelolaan Distribusi Logistik Pemilu Yang Lebih Tepat Jenis, Tepat Jumlah Dan Tepat Waktu Berbasis Human Resources Competency Development Di KPU Jawa Barat. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 222-243. https://doi.org/10.31955/mea.vol4.iss2.pp222-243.
Published
2022-03-10
How to Cite
Rayadi, A., Sapri, S., & Tanuwijaya, J. (2022). PENGARUH EMPLOYER BRAND EXPERIENCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(1), 463-477. https://doi.org/10.31955/mea.v6i1.1878
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