ANALISIS PERILAKU PENGGUNA ZOOM MEETING DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) PADA KEGIATAN WEBINAR

Jacob Frederik Pattiwael

doi:10.31955/mea.v5i1.823

Jacob Frederik Pattiwael ABFI Perbanas Institute, Jakarta

DOI: https://doi.org/10.31955/mea.v5i1.823

Abstract

The use of video conferencing applications in Indonesia during the period of physical distancing or Large-Scale Social Restrictions (PSBB) is increasing. This type of mobile service technology in the mobile communication services taxonomy has experienced an increase in downloads and a projected compound growth rate globally and regionally. In Indonesia, the video conference application has received a positive response. There was an increase in downloads on five platforms as of March 2020. The high adoption rate for video conferencing applications indicates high interest from the public. This momentum is then used by organizations or business entities in Indonesia as the right medium for carrying out productive activities such as discussions of various knowledge and knowledge as well as an effort to reintroduce the organization as a result of economic weakness in all sectors of the impact of the Corona Virus Disease 2019 (COVID-19) pandemic. Through the website seminars (webinars) as part of the integrated marketing communication mix strategy (IMC). Therefore, this study aims to determine the effect of factors on the Technology Acceptance Model (TAM), namely perceived ease of use, perceived usefulness, attitude toward use, and behavioral intention to use on zoom services. This study used a purposive sampling method with a sample of 55 respondents. The method of analysis in this study is Partial Least Square. The results of this study are that perceived ease of use has a positive effect on perceived usefulness, perceived ease of use has a positive effect on attitude toward use, perceived usefulness has a positive effect on attitude toward use, perceived usefulness has a positive effect on behavioral intention to use, attitude toward use has an effect positive on the behavioral intention to use zoom use, and behavioral intention to use has an effect positive on the Actual Use Zoom Meeting

References

Aldás-Manzano, J., Lassala-Navarré, C., Ruiz-Mafé, C., & Sanz-Blas, S. (2009). The role of consumer innovativeness and perceived risk in online banking usage. International Journal of Bank Marketing, 27(1), 53–75. https://doi.org/10.1108/02652320910928245
Arner, D. W., Barberis, J. N., & Buckley, R. P. (2015). The Evolution of Fintech: A New Post-Crisis Paradigm? SSRN Electronic Journal, October 2018. https://doi.org/10.2139/ssrn.2676553
Coe, B. J. (1976). Aaker, David A. (Ed.). Advertising Management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1975. Journal of Advertising, 5(4), 48. https://doi.org/10.1080/00913367.1976.10672665
Darwin, M. (2020). The Effeck of Communication Strategy in Marketing 4.0 to Purchase Decision Through Brand Advocacy in Shopee E-Commerce. Http://Journal.Stiemb.Ac.Id/Index.Php/Mea/Article/View/482, 4(2), 375–396. http://journal.stiemb.ac.id/index.php/mea/article/view/482

Devi, N. L. N. S., & Suartana, I. W. (2014). Analisis Technology Acceptance Model (Tam) Terhadap Penggunaan Sistem Informasi Di Nusa Dua Beach Hotel & Spa. E-Jurnal Akuntansi Universitas Udayana, 6(1), 167–184. http://ojs.unud.ac.id/index.php/Akuntansi/article/view/7797
Ferdira, B. G., Partama, A., Gulo, N., Irvan, Y., Nugroho, D., Fernandes, J., & Gerald, B. (2018). Menggunakan Technology Acceptance Model (TAM). Jurnal Sistem Informasi Dan Tenologi.
Fred D. Davis, J. (1985). A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results. https://doi.org/10.1126/science.146.3652.1648
Gardner, C., & Amoroso, D. L. (2004). Development of an instrument to measure the acceptance of internet technology by consumers. Proceedings of the Hawaii International Conference on System Sciences, 37(C), 4143–4152. https://doi.org/10.1109/hicss.2004.1265623
Hanggono, A. (2015). Analisis Atas Praktek TAM (Technology Acceptance Model) Dalam Mendukung Bisnis Online Dengan Memanfaatkan Jejaring Sosial Instagram. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 26(1), 86245.
Haryono, S. (2016). Metode SEM Untuk Penelitian Manajemen dengan AMOS 22.00, LISREL 8.80 dan Smart PLS 3.0 (SSEM method for management research with AMOS 22.00, LISREL 8.80 and Smart PLS 3.0). PT. LUXIMA METRO MEDIA.
Jan, M. T., Jager, J. W. de, & Alileche Mohamed Ameziane, N. S. (2019). Applying Technology Acceptance Model to Investigate the Use of Smartphone Advertising in Malaysia. Journal of Economics and Behavioral Studies, 11(1), 202–210. https://doi.org/10.31857/s0044460x20080119
Jumardi, R. (2020). Evaluasi E-Learning Menggunakan Pendekatan Technology Acceptance Model. 3, 34–41.
Lestari, W. T., & Suharto, E. (2020). Penerapan TAM dengan Penambahan Variabel Trust dan Risk untuk Mengukur Penerimaan Aplikasi OnlinePajak. 11, 51–60.
Lin, Z., Whinston, A. B., & Fan, S. (2015). Harnessing Internet finance with innovative cyber credit management. Financial Innovation, 1(1). https://doi.org/10.1186/s40854-015-0004-7
Mambu, J. Y., Jonathan, G., Rumawouw, G. M., & Liem, A. T. (2019). Analisis Kemanfaatan dan Kemudahan Sistem Informasi Unklab (SIU) menggunakan Technology Acceptance Model (TAM). Creative Information Technology Journal, 5(2), 95. https://doi.org/10.24076/citec.2018v5i2.175
Mandailina, V., Saddam, S., Ibrahim, M., & Syaharuddin, S. (2019). UTAUT: Analysis of Usage Level of Android Applications as Learning Media in Indonesian Educational Institutions. IJECA (International Journal of Education and Curriculum Application), 2(3), 16. https://doi.org/10.31764/ijeca.v2i3.2080
Mulyani, A., & Kurniadi, D. (2015). Analisis Penerimaan Teknologi Student Information Terminal (S-IT) Dengan Menggunakan Technology Acceptance Model (TAM). Jurnal Wawasan Ilmiah, 7(12), 23–35.
Portz, J. D., Lum, H. D., Bull, S., Boxer, R. S., Bekelman, D. B., Ford, K. L., Gleason, K., Casillas, A., & Bayliss, E. A. (2020). Perceptions of Patient Portal Use for Advance Directive Documentation among Older Adults with Multiple Chronic Conditions. Journal of Social Work in End-of-Life and Palliative Care, 16(3), 238–249. https://doi.org/10.1080/15524256.2020.1771806
Purwandani, I., & Syamsiah, N. O. (2020). Analisa Penerimaan dan Penggunaan Teknologi Google Classroom Dengan Technology Acceptance Model (TAM). JARTIKA Jurnal Riset Teknologi Dan Inovasi Pendidikan, 3(2), 247–255. https://doi.org/10.36765/jartika.v3i2.257
Rahayu, F. S., Budiyanto, D., & Palyama, D. (2019). Analisis Penerimaan e-Learning Menggunakan Technology Acceptance Model (TAM) (Studi Kasus: Universitas Atma Jaya Yogyakarta). 1(2).
Sefudin, A., & Darwin, M. (2020). Perbandingan Teori Disrupsi Pada Marketing di Era Industri 4.0 Menurut Hermawan Kartajaya dan Rhenald Kasali. In KOMITMEN: Jurnal Ilmiah Manajemen (Vol. 1, Issue 2).
Wibowo, A. (2008). Kajian tentang. Kajian Tentang Perilaku Pengguna Sistem Informasi Dengan Pendekatan Technology Acceptance Model (TAM).
Yoon, H. S., & Barker Steege, L. M. (2013). Development of a quantitative model of the impact of customers’ personality and perceptions on Internet banking use. Computers in Human Behavior, 29(3), 1133–1141. https://doi.org/10.1016/j.chb.2012.10.005
Zulkarnaen, W., & Amin, N. N. (2018). Pengaruh Strategi Penetapan Harga Terhadap Kepuasan Konsumen. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 2(1), 106-128.