Tjioe, G., Wijaya, B.M., Evarianto, J.F., Darmawan, V.A. and Erwin, E. 2025. CONQUERING CUSTOMER HEARTS : INTELLIGENT HYPER-PERSONALIZATION WITH ARTIFICIAL INTELLIGENCE FOR ENHANCED CUSTOMER ENGAGEMENT. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA). 9, 1 (Apr. 2025), 3336-3356. DOI:https://doi.org/10.31955/mea.v9i1.5589.