INDRAWATI, M.; PUTRA, A.; SAMA, I. CONSUMER BEHAVIOR-BASED MARKETING STRATEGY : A STUDY ON INDOSAT OOREDOO USERS IN SURABAYA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), v. 9, n. 1, p. 1791-1813, 25 mar. 2025.