TJIOE, G.; WIJAYA, B. M.; EVARIANTO, J. F.; DARMAWAN, V. A.; ERWIN, E. CONQUERING CUSTOMER HEARTS : INTELLIGENT HYPER-PERSONALIZATION WITH ARTIFICIAL INTELLIGENCE FOR ENHANCED CUSTOMER ENGAGEMENT. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), v. 9, n. 1, p. 3336-3356, 30 abr. 2025.