Listinasari, Meita, and Janice Carysa Siahaya. 2025. “BUILDING BRAND LOYALTY IN K-POP ACCESSORIES : THE ROLE OF ENTERTAINMENT, INTERACTIVITY, TRENDINESS, AND EWOM”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9 (3), 2000-2013. https://doi.org/10.31955/mea.v9i3.6397.